Making Your Signs Work For You: Business Marketing Tips

« Back to Home

Create an Enticing Trade Booth Environment

Posted on

A backlit booth uses a flat panel display that contains lighting behind it. LED technology will complement high-resolution photography, digital layouts, and printed layouts. The following tips will help you customize your exhibit booth. These suggestions can make the layout of your booth enticing to your target audience.

The Strategic Placement Of Wall Signage

Wall signage should be in your visitors' line of vision. As people approach your booth, you will want them to be greeted with signage that will relay pertinent information about your business. Bold-colored signs that contain LED backlighting will be easy to view.

The placement of the wall signage should utilize symmetry. Each wall display should be elevated. Hardware can be used to secure signs that contain LED lighting. A couple of signs that contain effective advertising will be all that you need to make a positive impact on a tradeshow booth's attendees.

The Use Of Freestanding Light Panels

Freestanding light panels provide the opportunity to increase the amount of signage that is displayed in your booth. Light panels will contain a nonporous cover. The panels may contain laminated or glass covers. These covers will protect signs and lighting that are displayed underneath. A series of light panels can be used to break up the space in your booth. For instance, if you and your coworkers are going to be providing a series of demonstrations, you may want to separate the spaces where the demonstrations will take place.

Custom backlight panels can be used to separate the space within your booth. Freestanding panels can also be erected in front of your booth. The panels will effectively advertise what you are featuring inside of your booth.

A Multi-Sided Environment

Light panels can be used to create a multi-sided environment for your audience members to spend time in. Maybe you would like to give a speech to each group of people who visit your booth. If you set up some panels that are arranged in a grid formation, your visitors will be provided with a scenic display that can help them visualize a product or service.

The imagery that you use to create a custom display should be reflective of the products or services that you are promoting. A designer who provides custom services—such as Lightbox Shop— can help you plan a multi-sided display that will be attractive to your viewing audience. In the center of the display area, you can install seats for your visitors to use.


Share