7 Questions to Ask When Looking for a Sign Manufacturer

Having a sign for your business informs your customers of who you are, where you are, and what you offer. In one study, 68% of consumers believed that signage reflected the business's overall quality and products. When this is at risk, the sign manufacturer you choose is integral to the way your customers view your brand

In this article, you can learn about the essential qualities to look for in a sign manufacturer.

Unique and Eyecatching Designs

Many sign companies offer a variety of signage types and design services. The manufacturer you work with should be able to capture your brand identity and translate that into a physical medium. Making signs is an art. 29% of consumers claim that a brand's creativity is the most important feature for them. Well-made signs serve to promote brand recognition and leave a lasting impression on your customers. The sign company you choose should have knowledge of what colors, fonts, and signage work best for your intended marketing purposes. 

Provable Experience

The sign manufacturer you choose should have experience in the area you are asking for. Ask for pictures of their past clients and visit those locations. Visiting will give you a good impression of the longevity of the company's signage. Ask the referred to business about their experience with the sign company.

Ask these questions when choosing a sign manufacturer:

• Was the project completed on time?
• Has the sign fallen or experienced any problems?
• Did they go over their budget?
• Do they offer maintenance services?
• Is the customer service professional, courteous, and easily accessible?
• Was the work completed according to what customers asked for?

Not all sign companies make the same products. Provable expertise speaks for itself. 

Professional Installation

Depending on the size and location of your sign, installation services may be required. Many companies offer install services or work closely with contractors to complete the job. You may be seeking to install exterior signs during ongoing construction. In these cases, ask your sign manufacturer if they have experience working on a live construction site. Knowing this information before placing your order will save you money and time once the project is complete.

In today's distraction-laden society, a professionally designed sign can mean the difference between profit and breaking even. The signage company you choose will become your strategic partner in your business's success. Find an experienced company that can competently see you through from the initial sketches to the final installation.