If you're tired of people walking right past your trade-show booth, or not finding your booth at all, you need to take matters into your own hands. Finding success at your next trade show depends on the steps you take when preparing for the event. The last thing you want is to be the small, over-looked fish, in the great big trade-show pond. Luckily, you don't need to be. Here are four strategies you can use to truly stand out at your next trade-show.
Choose the Right Location
When it comes to trade-show success, the most important thing you can do is choose the right location. Setting your booth up in the farthest corner, away from the foot traffic, is almost a guarantee that no one will stop by to see what you're offering.
Unfortunately, booths that are located along the main aisles or near the doors can be cost-prohibitive when you're just starting out in the trade-shows. That doesn't mean you need to settle for those dark corners. Instead, choose a booth that's located as close to the main aisle, or doors, as possible. Then, take additional steps to get your booth noticed.
Invest in On-Site Advertising
Most trade-shows allow participants to set up advertising in the main lobby of the event. If you want to get your booth noticed, you need to begin in the lobby. Set up vibrantly-colored signs and banners in the lobby to grab the attention of event-goers. Once they see your on-site advertising, they'll be more likely to look for your booth. They'll also be more likely to remember your advertising.
Use Your Promotional Tools
When people visit a trade-show, they want to leave with promotional materials. Improve your chances for success by offering promotional materials that will appeal to those who visit your booth. The best promotional tools are those that say something about the services you provide, in a creative and memorable way. For instance, if you own a tool company, don't hand out pens. Instead, hand out miniature screwdrivers with your company logo imprinted on the side.
Make a Good First Impression
You only have one chance to make that good first impression. Make sure your first chance is effective. First, catch their eye with colorful signs and banners that depict the services you provide. Second, have ear-catching music playing in the background. Finally, be present and personally greet each visitor to your booth.
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