Making Your Signs Work For You: Business Marketing Tips

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Is Retrofitting Your Sign's Lighting Necessary?

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Your business's sign lighting is crucial in the pursuit of attracting customers. Unfortunately, not all business owners are getting the full benefit of their signs because they are using outdated lighting. Retrofitting the sign's lighting can resolve this problem. If you are unsure whether now is the time to retrofit your lighting, here is what you need to know.

Why Is Retrofitting Good?

There are several reasons that retrofitting the lighting for your sign is a good idea, including the potential financial savings. Newer lights, such as LED lighting, are likely far more energy efficient than the current lights in your sign.

In addition to this, LED lighting offers a good return on your investment. Although the upfront cost of the retrofitting can take a bite out of your budget, but it pays off in the long run. Not only can you save on the costs of lighting the sign, but the lights are extremely durable. The savings on having to replace your lights can offset the cost of the retrofitting.

Having your sign noticed is likely a concern. Older traditional lighting can take time to turn fully on. The lights require a warm-up period. Newer lighting, such as LED lights, turn on instantly. Instead of your sign going dark for a period once the sun goes down, the lights can turn on with the flip of a switch.

Are There Drawbacks?

Although retrofitting your sign is a way to get more notice for your business, there are a couple of drawbacks to factor into your decision. For instance, the upfront cost of the sign. However, you will save on the long-term use of the sign and there is a potential for tax rebates for choosing a more energy efficient option.

Depending on the lighting that you choose, there is a possibility of limitations when it comes to the color. For instance, LED lighting is available in a wide range of colors. However, the white lighting option can sometimes appear to be blue. It is a minor inconvenience in most situations. Work with your sign designer to find colors that will be complemented by the lighting throughout the day and night.

If you are still on the fence about retrofitting your sign's lighting, schedule a consultation with a company that offers the service. You can not only learn further about your lighting options, but you can also learn what other methods you can use to make your sign more noticeable. For more information, contact companies like Cardinal Sign Corporation.